(Last Updated: 9, Dec 2023)

Jewellery Trend



The north, south, east and west of gold…styles in gold jewellery designs seen across India.

Jewellery in India has drawn upon the numerous facets of its people, and has in turn been inspiration and solace to both wearer and beholder. Sculptors and painters disobeyed boundaries between the real, the ideal and the imaginary, generously beautifying their images with ornaments. To the many classical writers, gold was a source of charming visual images. Rulers used jewels as statements of power and prestige. But to the Indian woman particularly, gold holds special significance to her life. It is far more than the ultimate enhancer of beauty, it is that precious thing which stays and grows with her though the different stages in life, as daughter, wife, mother, and in her personal growth as a woman.

The Indian woman has always been very creative in her expression of jewellery and design. In keeping with Indias rich tradition of diversity, jewellery also takes on regional nuances. It is the ultimate and most-personal expression of region specific culture and art, of lifestyles and heritage. It draws inspiration from architecture, dance and even religious customs.


Northern India:


Women in north India are known for their love for exquisite jewellery and also for being experimental and flamboyant with their jewellery.

Given the trend of pretentious and bold displays that is the trademark for most of northern India, chunkier the jewellery, the better, making traditional gold a persistent favourite among women in the north.

The mangalsutra has been revived as a fashion statement. Considered a sacred ornament of marriage, designs and style are evolving and becoming trendier. Women in the North are experimenting with antique finishes and embellishments to make the sacred mangalsutra a truly personal demonstration of their style.


Southern India:


The latest jewellery trends in southern India vary quite distinctly from the north. Gold jewellery is worn, flaunted and enjoyed, even when the occasion does not call for elaborate accessories. Body jewellery is also becoming very popular. It could range from a scarf made out of gold, an intricate sheath of gold that can be used as a belt or even long hoops worn around the arm.

The arrival of antiques: A huge trend in the south now is toward antique ornate jewellery. The traditional Kasu-malai, the chain comprised of coins flowing from neck to waist, is still very popular in the south, and remains a traditional symbol of status and wealth.

Designs have now come full circle, from the traditional floral patterns, glittering stars, swans and lotus patterns, which are old favorites; geometrical designs, intricate filigree and large abstracts are also gaining favour. The traditional Mullai Mottu Malai necklace, which has replicas of jasmine buds all around it, is an example of this old and new fusion. It remains both seeped heavily in traditional sentiments but using contemporary aesthetics in its design and production.


Eastern India:


Bengal still revels in the craftsmanship of its exquisite handcrafted jewellery. The two essential parts of gold forms in Bengal are wire-work and filigree, neither of which can be done by machine. The art of wire-work is said to be over five hundred years old, as is filigree. Floral, leafy or even abstract motifs are created with the malleable, ductile gold wire. In the Bengal gharana, flowers are inspired from Dopati and Kolke. There is also a hint of religion with the Kolke being blessed by Lord Shiva. The Takashi or filigree work of Maukhali of West Bengal depicts a strong Persian influence, probably because it was handed down from the Mughals.

A wonderful example of eastern Indian jewellery is in Bollywoods blockbuster Devdas. Both ostentatious and resplendent, the film captures the antique gold jewellery look of the time. Highly ornate work with impeccable handcrafting techniques is the trademark of jewellery from this region.

Kolkata women still love their heavy gold jewellery in spite of the new contemporary designs, which are also gaining popularity. So the traditional Chik (choker), Chur (heavy broad bangles held together with bars, or the Ratanchur (bangle connected with the fingers with chains) still reign supreme.


Western India:


What makes jewellery in Western India so unique is its diversity. Jewellery from Rajasthan, Maharashtra and Gujarat are markedly different from each other, but share their preference for using gold as the base metal.

Rajasthan: Jewellery from this arid desert region is an amalgam of traditional Rajasthani craftsmanship and the influx of Mughal culture, which brought in sophisticated know-how to the art of jewellery manufacturing.

Rajasthani jewellery includes the traditional bindi, which is worn in the center parting of the hair. Flower shape pins and hair combs are a strong part of traditional jewellery in Rajasthan. Earrings include a variety of jhumkas, and bangles are thick gold bands called kadas with the two end carved to resemble elephant of peacock heads.

Gujarat: Perhaps the most distinctive item of jewellery in Gujarat is the disc earrings worn by Kutchi women that stretch the ear almost to tearing point. In Gujarat, there are ornaments for practically every part of the body – necklaces, earrings, nose-rings, hair ornaments, bracelets, bangles, amulets, waistbands, anklets, finger and toe rings. Also back in style is Pachikam jewellery, which is traditional to the Kutch region. Pachikam is very delicate jewellery, and much more refined than Kundan.

Designs remain nature-inspire, as it is considered fortunate to wear these types of designs.

Maharashtra: Maharashtrian jewellery has its most distinctive feature in the Nath (an emblem of marital felicity) or nose-ring in a paisley shape. The traditional heritage from the Marathas and the Peshwas still reign in the traditional jewellery influences.

Most jewellery is crafted from with excellent workmanship and delicate embossing work. And traditional necklaces are back in vogue; the Hars, Mohanmalas, and the gold-beaded Tushi have now become fashionably popular for the festive season.


Contemporary Jewellery


The Indian womans love affair with jewellery does not end with India and traditional jewellery. An forthcoming trend seen especially in the metros has been women drawing towards contemporary jewellery. These are young, fashion-conscious women who desire smart jewellery that can be accessorized with their everyday wardrope.  The delicate beautiful white gold, white and yellow gold jewellery is the new trend.


Coin Jewellery:  Coin jewellery is popular all over the world,  Each coin jewellery has a charm of its own weather it is from Singapore, Dubai, Bahrin, India. Pakistan or Fiji.   Traditionall or modern coin jewellery has a charm a charm of its own.


Types of jewellery:


Rajkot Jewelley

The Jewellery from Rajkot is famous all over the world. The unique selling proposition of Rajkot’s wedding jewellery is that it is hand cut and not machine made and isknown for its exquisite craftsmanship. . Pachikam jewellery popular jewellery from gujrat.   Pachikam is very delicate  stone jewellery, and is much more refined work than Kundan.



Jaipur Jewellery

Jaipur is famous across the world for gemstone jewellery.  In Jaipur you will find some of the best craftsmanship  inVictorian jewellery,Rajasthani Jewellery,and khundan work,  The most popular items from Rajasthan  are  jhumkas, and  hallow kada with minakadi, and gemstone  work with two end carved to resemble elephant of peacock heads.



Hydrabdi Jewllery

Hyderabad acquired the sobriquet ‘City of Pearls’, due to the benevolent patronage of the Nizams, who ruled the then princely state of Hyderabad for over 200 years from the 18th century to mid 20th century. Since than a lot of beautifully crafted  jewellery from hydrabad is made with pearls and with stones.



Kundan Jewellery

One of the oldest forms of jewellery made and still worn today is Kundan jewellery. Kundan work is a method of gem setting, consisting of inserting gold foil between the stones and it’s mount. Kundan jewellery received great patronage during the Mughal era and the most beautiful pieces were created in those times Today Khunadan is still very popular. Often Kundan work is combined with enameling, Meenakari, so that a piece of jewelry has two equally beautiful surfaces, enamel at the back end and Kundan set gems in the front. Meenakari involves the fusion of colored minerals, such as cobalt oxide for blue, copper oxide for green. This, on the surface of the metal, gives the effect of precious stone inlay work. The particular work is known as Champleve where the metal is engraved or chased in such a way as to provide depressions within which the colors can be embedded.  You have 2 types of khundan.

Khundan Diamond, diamond stone or diamond polki ( made of unfinished diamonds) .



Khundan polkI stones.



Navratna Jewellery

Nine different stones are used in making navratna jewelley.  The vibrant colors,  filigree workmanship make these jewellery very uniqe.  The beautiful stones are set in lavish designs is the beauty of navratna jewellery.




Kolkata Jewellery 

Very intricate  filigree wire work in   equisite finishing.  The jewellery is heavy  but the finishing touch is absolutly unique.   The traditional Chik -Chur (  5-chain necklace) or the heavy broad   kada still reign supreme.




Pakistani Jewellery

The traditional jewelry of Pakistan is timeless .  The workmanship is very fine, intricate and made with precious and semi precious stones. The designs are usually very large and light weight and the design is one of a kind.



Bahrin Jewellery

The jewellery from Bahrin is very beautifully hand crafted.  We carry famous brands Kunooz, Tanvi and Tamanna.


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